Good writing is simple. Allow words to shine on their own by using less of them.

Avoid using “and” to join everything. Start a new sentence or skip out on it. Fight for simplicity.

Quotes, references, lyrics—pick one. They should complement your writing without distracting readers.

We’re all about personalization but deep cuts can be alienating and confusing. Think about your audience.

Negativity is not really our thing. Uplifting and charming is right up our alley.

There’s a time and a place. Convey excitement with your words instead.